Course Subtitles Available in the Following Languages: English, Portuguese, German

Are you ready to dive into the world of Digital Marketing and Digital Advertising? Do you want to explore the hundreds of companies beyond Google and Facebook that influence the ads you see on your computer, phone, and tablet? Are you eager to understand terms, pricing models, ad units, and everything else necessary to thrive in the digital advertising space? If so, this course is for you!

With over a decade of experience in the digital marketing industry, I’ve worked with small businesses in upstate NY, major advertisers at NYC-based ad agencies, and on the mobile and tech side of the business between New York and Silicon Valley. My clients have included national and international brands across entertainment, fashion, liquor, government agencies, and more.

To successfully manage and execute digital advertising campaigns at this scale, you need more than just basic advertising principles; you need a comprehensive understanding of the constantly evolving digital advertising ecosystem.

This course will provide you with all the knowledge and tools needed to secure a job in advertising and marketing, run successful campaigns, grow your business, or enhance your personal value in your current role.

As always, there’s a 30-day money-back guarantee, so you have nothing to lose and everything to gain!

Overview:
This course offers an introduction to digital and online advertising. We’ll cover various types of digital ad units, advertising partners, processes, buying methods, and more. It’s ideal for anyone interested in advertising their business online, pursuing a job in digital media planning, understanding how major brands make ad placement decisions, studying marketing and advertising, or simply curious about how online ads are created and served.

Course Topics:

• Intro: What is digital advertising and marketing?
• Display/Banner Ads
• Video Ads & Pre-Roll
• Social Media
• Audio
• Rich Media & Takeovers
• The IAB and More
• The Digital Ecosystem: Exploring digital advertising vendors (publishers, exchanges, networks, DSPs, etc.)
• Buying Ads: Understanding buying models (CPM, CPC, GRPs, and their advantages)
• Ad Targeting: How does targeting work? (Cookie data, PII, registration data, IP addresses, DMPs)
• Ad Serving: The process of delivering ads to users (ad servers, their purpose, and functionality)
• Reporting: Key metrics and insights for advertisers (setting KPIs and formatting reports)

The skills you’ll gain from this course are globally applicable and can be used across industries and regions. While costs and engagement rates may differ by country, the fundamental skills and trends in digital advertising remain universal. Whether you’re based locally or internationally, this course is designed to help you succeed.

Let me know if you’d like further refinements!