Are you a media professional or student with a foundational understanding of the industry and looking to dive into more advanced topics? Then Digital Advertising & Marketing 201 is the perfect fit for you!

As the follow-up to my popular Digital Advertising & Marketing 101 course, this program offers a deeper look into the complex world of digital marketing. Through a mix of in-person explanations, voice-over presentations, and animations, I explore the processes that make it possible to deliver trillions of ads across billions of digital devices every day.

The course covers the following topics:

• Programmatic Advertising & Real-Time Bidding (RTB): Learn how programmatic buying and selling works, the companies involved, and the meaning behind these terms.

• Waterfalls & Header Bidding: Understand how ads are selected for display on apps and websites, and discover strategic insights for media publishers looking to enhance their digital ad offerings.

• Mobile – SDKs & Consumer Trends: Since mobile usage surpassed desktop in 2016, discover the dynamics of mobile advertising, key products, and emerging trends.

• Verification, Bots, Fraud & Viewability: Learn how digital advertising faces challenges like fraud, and explore how advertisers and tech companies combat these issues to ensure effective ad delivery.

• Data Collection & Use (+DMPs): Explore the importance of data, how it’s collected, and how it’s used in digital advertising.

• The Future of Digital Advertising: Stay ahead of the curve by exploring new products, trends, and companies shaping the future of the digital advertising landscape.

Join me to gain a comprehensive understanding of programmatic advertising, header-bidding, mobile trends, data usage, and how major companies like Google, Facebook, and Amazon are adapting to the changing landscape of digital marketing and advertising.

The skills learned in this course are applicable globally, as digital marketing is a worldwide industry that requires professionals to have a global perspective to succeed.

If you already have a basic understanding of digital marketing and advertising, I strongly recommend this course. You’ll discover much more than just Facebook and Google advertising, as we explore the many other tools and strategies you can use to promote your brand, products, or content.