Easy, Effective Google Grant Ads for Non-Profits

Digital Marketing Courses > Digital Marketing

Easy, Effective Google Grant Ads for Non-Profits

Google Grant Adwords for Non Profits: Set Up High Performing Google Ads, Keep Your Grant & Manage Ads in 2 Hours a Month

4.5

Reviews

2114

learners

Digital Marketing Courses > Digital Marketing

Subscribe to Modulent's top courses

Get this course, plus 12,000+ of our top-rated courses, with Personal Plan.

₹5000

Starting at ₹5000 per month

What you'll learn

Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website
Understand the particular rules & restrictions on Google Grant Ad accounts, how to keep your account compliant & stop your Grant a/c from getting suspended
How to fix a Google Grant Adwords account that isn't performing, or restore an account that's been cancelled
How to set up high Click Through Rate campaigns, so your account performs above Google's required minimum of 5% CTR

Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour's work every 2-3 weeks
Be able to undertake keyword research
Set up campaigns on Google Ads that will achieve real revenue for your non-profit
Know how to use Sitelinks and other Ad Extensions to increase click through and conversions

This course includes:

Requirements

Access to a Google Grants Ad account - these are restricted to registered charities. If you are eligible for an account but not yet set up, this course provides instructions on how to get started.
This course is suitable for beginners so prior experience with Google Ads is not essential
Knowledge of basic digital marketing concepts such as search engine optimisation (SEO) is helpful

Description

Google Grant Ads (also known as Adwords) are among the most effective digital promotion tools available for charities and non-profits. Google offers grants of up to $10,000 per month, allowing charities to invest in highly targeted digital ads. When set up and managed effectively, a Google Grant Ad account can drive a significant number of engaged visitors and donors to your organization’s website.

Despite their potential, many charities struggle to utilize their Google Grant Ad accounts effectively. Additionally, new compliance rules introduced by Google in 2018 have led to many organizations losing their grants.

This course from Digital Charity Lab is designed to help you optimize your Google Grant Ad account and manage it efficiently.

What You’ll Learn:

How Google Ads function and why they are a powerful digital marketing tool.
Details about the Google Grant program and how to apply.
Steps to correctly set up your Grant Ad account.
Three core concepts that provide a strong foundation for understanding Google Grant Ads.
Strategies to research and prioritize campaigns and services to promote effectively through Google Ads.
Techniques to craft compelling ad copy that attracts clicks.
Google’s compliance rules for Grant Ad accounts and how to remain compliant.
How to troubleshoot and fix non-compliant accounts.
Methods to revive underperforming Google Grant Ad accounts.
Specific skills and techniques tailored to the needs of non-profits.

What’s Included:

Informative articles and downloadable guides.
Actionable checklists for maintaining account performance.
A guide for fixing non-compliant accounts.
Templates to brainstorm campaign ideas and create a structured campaign plan.

Who Should Attend:

Charity professionals interested in leveraging Google Grant Ads as an effective digital marketing channel.
Those looking to set up new Google Grant Ad accounts.
Individuals needing to fix underperforming or non-compliant accounts.
Fundraisers, campaigners, communications staff, and information officers.
People with experience in Google Ads who want to learn non-profit-specific strategies.

Digital Marketing Courses > Digital Marketing