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Google Grant Ads (also known as Adwords) are among the most effective digital promotion tools available for charities and non-profits. Google offers grants of up to $10,000 per month, allowing charities to invest in highly targeted digital ads. When set up and managed effectively, a Google Grant Ad account can drive a significant number of engaged visitors and donors to your organization’s website.
Despite their potential, many charities struggle to utilize their Google Grant Ad accounts effectively. Additionally, new compliance rules introduced by Google in 2018 have led to many organizations losing their grants.
This course from Digital Charity Lab is designed to help you optimize your Google Grant Ad account and manage it efficiently.