This course is designed to teach you how to effectively use Google Analytics 4, with a strong focus on leveraging data to drive business success.

We will begin with foundational topics such as measurement concepts, implementation, basic metric definitions, analyzing socio-demographic data for website traffic, UTM parameters, website speed optimization, custom reports, and segmentation.

The course covers Google Analytics 4 (GA4) from the ground up, helping you understand the world of digital analytics and building a solid foundation for making data-driven decisions.

“Explains concepts very clearly and concisely—better than Google’s own training.” – Vivian So

“This is the best Google Analytics course I’ve taken for analysis. Many courses only cover basic definitions or the user interface, which are important, but most people expect more analytical depth from an analytics course. I used the course materials to deliver real value to paying customers. I would recommend pairing this with another course that covers installation and setup. Great value overall, and the instructor responds quickly!” – Paul Ahmadzai

“I don’t usually leave reviews early in a course, but I’m really impressed with the material so far. Topics are explained in depth without overwhelming me with unnecessary details. The quizzes are refreshingly challenging. Many other instructors could learn from this. And that pronunciation of cookies made my day!” – Kerry Owston

Who this course is for:
Anyone looking to not only learn how to use Google Analytics, but also apply data to drive business growth and develop data-driven decision-making skills. This course is suitable for all skill levels, from beginners to experienced marketing managers.